Most punters today are using betting tools to maximise wins and avoid losses.
The latest research from YouGov found that 35% of bettors use AI to research odds or learn about games, while 31% adopt it for betting tips or strategies.

At the same time, ZipDo reports that 70% of new sports bettors use AI for decision-making, showing how widely accepted it already is.
These figures are only going to keep going up now that AI is becoming more accessible every year, as well as other types of betting software tools.
It’s a far cry from the days of old, where punters had to rely on their own knowledge or get betting tips from local newspapers.
Now, today’s punters have access to all different types of technology to help them, with many of these punters never making a bet unless it’s been recommended by AI.
So, are betting tools all they’re cracked up to be?
Let’s unpack the rise of betting tools and whether they’re genuinely as good as they seem.
AI and Sports Betting Software Are a Game-Changer But Don’t Guarantee Instant Wins
Sports betting has always been a mix of skill and luck.
However, now that AI and sports betting software have entered the gambling space, they bring promises of data-driven insights, fast predictions, and plenty more wins.
And there’s some truth to this, with AI systems reaching an accuracy of 75-85% when picking game winners, making old methods of the past look obsolete in many cases.
Machine learning algorithms like Random Forest and XGBoost have even been used to predict English Premier League match outcomes, often achieving up to 65% accuracy, compared with 33% for random guessing.
There’s clearly something of value in using AI and sports betting software, whether you’re betting on the Premier League or something entirely different.
The way it works is that these AI systems gather information from a huge range of sources, analysing historical match scores, player statistics, injuries, weather conditions, and almost everything else imaginable.
From this data, the AI is smartly able to identify patterns and then make predictions, such as how a team will perform if its key player is injured and they’re playing in an away fixture.
These data-backed predictions are then provided to you (the punter) who can then copy them into a sportsbook account and take the best possible odds.
What’s happening at the moment is countless bettors are finding that these AI-backed predictions are more accurate and successful than their own predictions, which is why they’re starting to rely on them more and more.
It’s even reached a point where these software programs can provide real-time adjustments during live games, adjusting countless new bits of information in the process, such as player injuries and how much time is remaining in the game.
However, it’s extremely important to realize that even though AI is closing the gap and making people’s bets more accurate, it’s still a long way away from being 100% accurate and likely never will.
In fact, all signs point to no betting AI being able to consistently surpass the 70% accuracy mark due to the simple fact that there are just too many variables in sports for an AI to ever get it right all of the time.
From last-minute equalizers to shock tactical changes, AI can’t account for or predict the unpredictability of sport, no matter how sophisticated it becomes.
This is why punters using specialist AI software must remain aware that even though it can bag them more wins, it’s not perfect and can easily give you bets that lose, too.
What Are the Main Types of Betting Tools?
Oddsplays.com shows that there are countless modern betting tools used by today’s punters. Some of the main tools used by them are:
- AI programs
- Fractional odds calculators
- Decimal odds calculators
- Arbitrage betting software
- Matched betting software
These tools all come with specific purposes and are used by bettors depending on their individual needs.
For instance, a lot of new generation bettors use arbitrage betting software, a type of specialized tool that scans bookmakers in order to find price discrepancies so that punters can be on all possible outcomes with a guaranteed profit .
Then there are simpler tools, like fractional odds calculators that tell you how much money you’d make from odds you’ve found on different sportsbook sites.
Essentially, there’s a betting tool for everything.
But, of course, the most popular type of betting tool at the moment is AI-powered software that provides you with prediction outcomes for your chosen games.
For example, if you were watching a UEFA Champions League tie, you could use this type of software to get a score prediction, which will then guide which team you bet on.
You’ll find that many of these tools are available for free, like the aforementioned odds calculators, but some you have to pay a one-time fee or monthly subscription to gain access to.
Take WinnerOdds Football, an AI-powered database platform that’s trained on more than 1 million matches of historical data. It claims to provide over 7,000 betting tips per year and live odds from over 80 bookmakers, but the starting price is €59 or you can pay €295 for 6 months. It’s not cheap, but this type of betting tool justifies its price tag on the fact you might make money back from it, which is why so many punters sign up.
When it comes to subscription-based betting software, it can genuinely be helpful and transformative, especially when it comes to reducing losses and the amount of thinking you have to do.
The trade-off, though, is that you’ll have to pay for it and there’s always the chance that you’ll still lose some bets.
Betting Tools Are Hugely Helpful When Used Correctly
Whenever there’s a big weekend of Premier League action or a weekday LaLiga game, our recommendation is to use betting tools to help improve your chances of winning.
They can help with all aspects of betting, from building ‘accas’ to calculating profit from complicated odds, making life much easier for the average punter.
And with the way betting is going, it won’t be long before almost every punter on the planet is using at least some type of software to get their tips and advice.
The important thing is to not fully rely on these betting tools and instead use them as an add-on tool to guide your bets and avoid placing the types of reckless accas that cost punters millions every weekend.
When you combine an experienced bettor’s intuition with the help of different betting tools powered by AI, you’re onto a winner.



